Genstar Capital, a private equity firm, has announced that it has signed a definitive agreement to acquire Brook + Whittle, a label manufacturer serving growth-oriented consumer end-use markets, from TruArc Partners, a private equity firm focused on middle-market investments in sub-sectors across specialty manufacturing and business services.

Founded in 1995, Brook + Whittle is one of North America’s leading providers of premium prime labels. Brook + Whittle’s sustainable labeling solutions serve a broad range of growth-oriented consumer end-markets, including personal care, beverage, food, healthcare, and household products. The company is headquartered in Guilford, CT.

David Golde, managing director at Genstar Capital, comments, “Brook + Whittle is at the forefront of the high-growth premium and sustainable label space. Their focus on technology and sustainability differentiates the company from its competitors, and Brook + Whittle’s marquee customers have come to rely on them to deliver value-driven innovation. We believe our expertise can help further unlock both organic and inorganic growth, and we look forward to working with the company’s leadership team to execute on those initiatives and help drive innovation.”

Mark Pollard, chief executive officer of Brook + Whittle, says, “We are passionate about leaving the world in a better place than we found it. Our mission to drive brands towards 100% sustainable packaging is enabled through product innovation and our technologically advanced platform. We deliver highly complex decorated labels that capture consumers’ attention on branded goods that are recognized around the world. We are digitalizing our business and expanding our ecommerce platform and look forward to benefiting from our new partnership with Genstar to continue delivering technology-driven innovations to our customers.”

Don Sturdivant, operating partner at TruArc Partners and chairman of Brook + Whittle, comments, “It has been a pleasure partnering with the Brook + Whittle management team over the last 4 years. Together, we implemented a plan for driving transformational growth through a targeted organic investment plan and 7 acquisitions in less than 3 years. I’d like to thank Mark and the entire management team for their outstanding contributions under TruArc’s ownership.”

Gerald Sheehan, partner at TruArc Partners, adds, “Brook + Whittle is a great example of TruArc’s investment approach. We identify well-positioned businesses in attractive subsectors and partner with excellent management teams to execute a focused growth strategy. We are pleased that Brook + Whittle is partnering with Genstar to continue to support management’s growth strategy.”

Wells Fargo Securities is serving as exclusive financial advisor to Genstar on the acquisition. Baird is serving as the exclusive financial advisor to TruArc Partners on the sale.